Unexpected winter season for Montenegrin tourism
Montenegro’s tourism sector could make windfall profits during the energy crisis due to high energy prices in Europe. The country is preparing an offer to attract an emerging type of tourists, mainly from Central and Western Europe, the so-called “energy tourists”, but also the well-known category of digital nomads.
Energy tourists are citizens of the European Union (EU) who plan to travel during the winter to countries where energy is not as expensive as in their country of origin.
Ranko Jovović, chairman of the board of directors of the Association of Tourism and Hospitality of the Chamber of Commerce of Montenegro (PKCG), said that electricity prices in the EU had increased significantly, so that European citizens book hotels in Turkey for the coming winter.
Nearly 60,000 German guests are expected in Dubrovnik
He added that the situation is similar in Croatia, where a single travel agency is expected to bring more than 58,000 guests from Germany to Dubrovnik. At the same time, the domestic tourism industry has entered a period of low activity.
The board of directors of the Tourism and Hospitality Association held a meeting at PKCG with the aim of launching a campaign to promote Montenegro as a destination where guests from Western and Central Europe could stay longer. long with the money they would otherwise spend on food and heating in their home country.
At the meeting, it was agreed to set up a working group that will create an offer for energy tourists and digital nomads. The working group will include representatives of hoteliers, travel agencies, the Ministry of Economic Development and Tourism, the National Tourism Organization, the airline To Montenegro and airports in Montenegro.
It all started in Britain
Economic Development and Tourism Minister Goran Đurović asked all participants of the meeting to prepare offers for digital nomads and energy tourists, with a focus on the German and British markets. These offers will also be promoted at the next London show.
Aleksandra Gardašević Slavuljica from the Ministry of Economic Development and Tourism said energy tourists first appeared in Britain, then the trend spread to Germany, France and other countries in the world. ‘Western Europe.
The assumption is that energy tourists will be older people and families with young children
Responsible tourist destinations started developing offers a few weeks ago, and there is great potential, she added.
Gardašević-Slavuljica highlighted Britain as the place where it all started. Their officials offered their citizens to spend the winter abroad in order to reduce their cost of living, as well as energy consumption in the country.
According to her, the assumption is that energy tourists are elderly people and families with young children, and the duration of their stay is estimated to be at least a month.
The Canary Islands are the number one destination for energy tourists, and Montenegro is expected to be the second
The Canary Islands are the first destination in the world to receive energy tourists, and Montenegro is expected to be next, so there is a need to get deals out as soon as possible, she said.
Ana Tripković Marković, director of the National Tourism Organization, invited everyone to submit concrete offers and prices in the next ten days, in order to create an attractive promotion.
Branislav Prelević, chairman of the board of directors of the Energy Regulatory Agency (REGAGEN), denied media allegations that the agency had already prepared an increase in the price of electricity. He explained that the final price will be known after public consultation.