ETV Bharat chooses Grass Valley for work from home
ETV Bharat has selected a range of Grass Valley solutions to support its enhanced production and editing operations. The new configuration includes the video production and content management tool, GV STRATUS, integrated with the nonlinear editing software EDIUS. It gives the service provider, owned and operated by Ushodaya Enterprises Pvt, future-ready capability, allowing it to expand its operations both on-site and remotely off-site.
ETV Bharat provides seamless news and information services through mobile apps and web portals in 24 Indian states with programming in 13 languages. At the heart of the Hyderabad production site is Grass Valley’s GV STRATUS video production and content management system, a combination of tools and customization for fast on-air ingestion, efficient asset management, integrated social media posting and metadata management. With EDIUS, the news service benefits from award-winning multi-format software, ideally suited for news production, with real-time capabilities and format versatility.
âInnovation and evolution have never been more crucial in our industry than last year,â says Bharath K, CTO, ETV Bharat. âWe pride ourselves on innovation and the ETV Bharat service is a unique offering in India in terms of diversity and depth. To stay productive during the COVID-19 pandemic, we wanted to implement a reliable and trustworthy production and asset management solution that could allow our operators to work on-site and from home as needed. With its proven reputation, Grass Valley was the perfect choice for us, and its scalable product features enabled the digital platform to manage and operate 16 language channels – across multiple platforms – with scalability, flexibility. and increased efficiency.
GV STRATUS handles media with speed in mind in onsite and remote broadcast applications. All ingested content is formatted on the fly in a lower resolution proxy by STRATUS transcoders. For on-premise use, ETV purchased 400 EDIUS Pro licenses for flexible and fast editing. 200 remote users use EDIUS XS for secure editing via VPN and user access control while making their edits in the field. The powerful rules engine automatically manages file transfers to their respective location based on preconfigured user preferences.
âDigital information platforms are vitally important in today’s era of constant connection,â says Greg de Bressac, Vice-President, Sales, APAC at Grass Valley. âTherefore, investing in optimal tools and technology that deliver scalable workflows is critical, especially for teams split between home and on-site work. We are very proud that EHTV Bharat has chosen Grass Valley to support this important stage of its development.